Toronto, Canada
I build software that does the work instead of just organizing it. Right now that means an AI teammate for the people who run home service businesses: the plumbers, landscapers, and cleaners who did not get into the trade to do data entry.
I own AI product at Jobber. The work comes down to three questions I find genuinely hard.
Software has become very good at telling people what they should do. The harder and more valuable problem is doing it for them, and earning enough trust to be allowed to.
AI has made it cheap to add capability and expensive to stay coherent. Most companies are solving the first problem. I care more about the second.
Anything as good on day two hundred as it was on day one is a tool. I am interested in the other kind, and in what has to be true underneath for that to work.
Before Jobber I led AI workflows, payments, and invoicing product at Intuit for QuickBooks.
I do not think you can credibly build AI products without living inside them. So I run my own work on a system I built and keep rebuilding.
Every morning it sweeps my email, calendar, and team channels and hands me a briefing: what moved, what is at risk, what needs me specifically. I read one page instead of four inboxes.
Decisions, context, and the reasoning behind them get written down automatically as I work. Six months later it still knows why we chose what we chose. This turned out to be the piece that mattered most, and the piece I underestimated.
Replies, updates, and prep documents show up already written in my voice. My job is to judge and send, not to start from a blank page. It is the same draft-and-approve pattern I am betting on at work, which is exactly why I trust it.
I am training for a half Ironman, learning to cook meat over fire properly, and getting ready to meet my daughter this fall. My wife Connie is a founder, which means we talk about product at dinner more than either of us intended.
Building something in this space, hiring, or just want to argue about where AI products are heading? Send me a note.